eRAD did a branding update last year, and needed a website that matched their new look. Their previous website was static and had some hurdles that made it unusable and didn't scale to what the business needs were.
In our initial discovery meetings we found that we had two types of audiences: technical people who maitained the solutions that eRAD provided and Marketing people and Executives who usually were the ones who made the purchasing decisions for the organization.We focused on the latter audience first, designing a product page structure that allowed for content to both audiences, with main content for marketing and an "Under the Hood" section for technical decision makers.We brainstormed product, service and capability solutions that eRAD offered and build the site map and information architecture around that content.
I was tasked with finding a content management system which would allow for flexibility of content, as well as a professional look and feel to match the brand. We ended up going with Wordpress as the CMS, as it allowed for customization of the content with Custom Post Types, as well as allowing us to extend functionality with a variety of off the shelf plugins and a robust community which helped us to scale the site quickly.
I created the main structure of the site in Illustrator, using different breakpoints and designing wireframes to get buy in from upper management along the design process before we went into development.
I then created an RFP and worked with a developer on building out the site.Help steer the content creation I then handled aspects of project management, image production, PDF creation and content input with my fellow Web Marketing team.
About eRAD.com Redesign
Launch a responsive web redesign of a company within RadNet, that focuses on good content, lead generation for sales and a well designed experience across different web-enabled devices.Areas of Expertise
Interaction Design UI/UX Web Design